03Brand guidelines
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The Covenant mark is an independent core within a C: agents with room to act, inside clearly defined limits. It is drawn on a strict grid, carries the Covenant gradient and always appears on a dark background. The lockup pairs the mark with the name, set in JetBrains Mono.
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The mark
Three bars and a core. The stem joins the top and bottom bars to form the C, and the core sits at its center, separate from all three.
The mark is built from rounded squares. The field, Covenant's moving imagery, uses the same squares, and on the home page they come together to form the mark.
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Construction
The mark is drawn on a grid of 4 × 5 modules. Each module is 210 units square, so the mark measures 840 × 1050 overall, a 4:5 rectangle. Each bar is one module deep; the stem is one module wide and three tall.
Outer corners have a radius of 38 units, just under a fifth of a module. Where the stem meets each bar, the same radius forms an inner curve. Always use the supplied files; never redraw the mark.
- Grid
- 4 × 5 modules · 210 units each
- Box
- 840 × 1050 · 4:5
- Corners
- 38-unit radius outside; the same radius inside, where the stem meets each bar
- Core
- 280 × 280 · corner 47 · centered in the C
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The core
The core sits inside the C, 175 units from it on three sides, and never touches it. That space carries the idea: an agent should be able to do its job without being given unlimited control. It sits within the boundary, separate from it.
Never let the core touch the C, move off center or change size.
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Color
The mark carries the Covenant gradient: violet at the top left, blue through the middle and mint at the bottom right. This is the default version.
Where a gradient is not possible (embossing, single-color print, monochrome interfaces), use the white version. Never place the mark on white or a light background.
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Lockup
The mark and the name in JetBrains Mono Medium capitals. Use it wherever Covenant introduces itself: headers, title slides, partner material.
Use the mark alone once the name is on screen, or where space is tight.
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Lockup construction
All measures derive from the mark's height, H. The gap to the name is H/3. The capitals are 0.27 H tall, centered on the mark and tracked at 0.24 em.
At header size: a 30 px mark, an 11 px name, 10 px apart.
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Clear space
Keep clear space of one module on every side, a fifth of the mark's height. For the lockup, measure from the mark.
Keep type, edges and other logos out of this space.
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Minimum sizes
The mark remains legible down to 16 px, its favicon size. Below 20 px in an interface, use the mark without the name. The lockup needs at least 120 px of width.
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Favicon & app icons
Favicon: the gradient mark on a transparent background at 16, 32 and 48 px. Browser tabs are the one place the mark may appear on a light background. App icon: the mark on the Covenant background at 69% of the icon's height. Maskable icon: 55%, so any mask keeps it whole. Avatar: 50%.
No borders, background gradients or white backgrounds, whatever the platform default.
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Misuse
Use the supplied files, unaltered.
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Files
SVG for anything that scales; a 1024 px PNG where pixels are required. Every file is also in the brand assets zip.
- CovenantThe gradient mark as a 1024 px transparent PNG.PNG